The Institute for Applied Creativity is a forum for collaboration among domains and disciplines intent on creating a radiant future.  We champion combinations of experimental, rational, intuitive and analytical methods to realize tangible accomplishments. The inherent creativity of individuals, the deep knowledge within disciplinary practice and research and the rapid pace of transformation in society collectively contribute to an institute that exercises iterative, regenerative and nimble practices. As an aggregator of 21st-century knowledge and expertise, a matchmaker crossing academic, community and business boundaries, and a catalyst for realizing transformative ideas, our research, education and outreach initiatives focus on the process of creation, a keystone of innovation. Today’s societal challenges are of such a magnitude of complexity that multiple areas of expertise are needed to design effective solutions. We address critical problems shared by communities throughout the world, beginning locally and translating solutions for global contexts.


Jinsil Hwaryoung Seo, Director 

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Jinsil Hwaryoung Seo

Associate Professor

979.845.7875 Email Jinsil Hwaryoung Seo

Jinsil Hwaryoung Seo, Ph.D., is an interactive artist/researcher focusing on aesthetics of interactive experience. She has always pushed the envelope for art/design beyond the traditional style into extreme forms/materials/technologies that cultivate affection, immersion, and aesthetic experience within areas of interactive installation, performance, and immersive environments. Seo has worked with physical and virtual elements to explore the creation of embodied immersion, focusing on the aesthetics of the experience. She acknowledges immersion as a primary phenomenon in Interactive Arts because the experience is fundamental to our senses, realized through bodily interaction in its wholeness, and actualized in collaboration with the audience and artists. 

At Texas A&M, Seo initiated three major collaborative research programs: Interactive Arts and Technology Initiative (IATI)Creative Anatomy, and Immersive Learning in Health and Education (ILHE). The IATI was designed for active engagement from three colleges (Architecture, Education, and Engineering) through a new course, existing undergraduate/graduate courses, graduate research, faculty research, and external events. Nineteen interactive dance performances and seven interactive wearable installations have been performed and exhibited locally, nationally, and internationally. Her research team for the Creative Anatomy and ILHE programs developed three different Tangible Augmented-Reality prototypes (smart glasses display, tablet display and desktop display), ten Virtual Reality applications, and three Augmented Reality applications to enhance the effectiveness of learning gross anatomy/nursing/medicine, in group and individual study settings. These projects have been presented at SIGGRAPH ASIA, TEI, CHI, IEEE VR, ISMAR conferences, and other venues.


Jennifer Robertson, Coordinator

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Jennifer Robertson

Administrative Associate IV

979.845.0384 Email Jennifer Robertson

Jennifer has been at Texas A&M since 2010, having moved over to the Institute from the Colonias Program in 2012. Involved in theatre since the age of two, she currently serves on the Board of Governors at StageCenter Theatre in Downtown Bryan. Her areas of expertise are Buster Keaton and Jane Austen, and she has had a piece selected and published in an anthology of Jane Austen-like stories. She enjoys writing about classic film, manipulating photos, creating nail-art, and making jewelry in her spare time between work, theatre, and kids.