Jeffery T. Potter

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Jeff Potter ‘78, FAIA is vice-president of POTTER, a design firm with offices in Dallas and Longview, Texas. The firm was established in 1983 and enjoys a broad portfolio of primary and secondary educational facilities, institutional design and planning. Jeff won numerous regional AIA and trade awards for his planning and design efforts and as a result, juried design awards programs across the United States. Throughout his career, Jeff has sought to elevate peer-to-peer communications in the profession and demonstrate to the public that design matters. He has had instrumental roles in shaping the content and publishing of regional and national communications of practice and reconciling tectonics of traditional architectural journalism and the socially-driven knowledge sharing prevalent today. Jeff has led the profession as President of the Texas Society of Architects and served as the 2012 President of the American Institute of Architects, where he advocated for the highest level of disciplinary and practice communications benefiting architects and the public. He is President of the board of the national AIA Foundation. He was elevated into the College of Fellows in 2010. Additionally, Jeff served for several years on the Professional Leadership Board of the Department of Architecture, leading the Board as its President from 2001 and 2002. As a leader of the PLB, he raised over $50,000, assigned entirely for student projects and travel. Jeff has been an active mentor for emerging professionals in and beyond the boundaries of Texas. An active member of The Association of Former Students, Jeff remains engaged in the advancement of University and Student affairs at Texas A&M. He stepped across the line by serving on the Board of Visitors of the MacDonald Observatory in the Davis Mountains of west Texas, associated with the Department of Astronomy at the University of Texas. In 2017 Jeff served as co-chair of the Richard Morris Hunt Prize jury in Paris, France, and was invited in 2018 to serve on the Governor's roundtable on school student safety. Jeff has a MARCH from Texas A&M, in addition to BED. Jeff & Shelley '78 endowed a scholarship in the College of Architecture in 2003
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