Dennis Jerke ’78 (MLA) is an adjunct professor/lecturer/researcher at Texas A&M University and is active on the speaker circuit at various conferences around the country. During his 32 year career, he was a principal/division manager with Carter & Burgess, Inc. and led the growth of the Urban Design and Planning Division. He was also a principle with TBG Partners in the Dallas/Ft. Worth area. He has managed, planned and designed such notable local projects as White Rock Lake in Dallas, Timmaron in Southlake, Tx., the Dallas/Fort Worth National Cemetery, and Main Street – Fort Worth. His division planned and designed a variety of award winning national and international projects during his tenure at Carter & Burgess. Jerke trademarked the term “Return on Perception” and authored an award winning book published by the Urban Land Institute in December of ’08, entitled Urban Design and the Bottom Line, Optimizing the Return on Perception. The book is used as a textbook in the Master of Science in Land Development at Texas A&M and is the basis for research on such notable projects as Millennium Park in Chicago. He served four years in the Navy in Vietnam. He served the City of Arlington on the Zoning Board of Adjustment, City Planning and Zoning Commission and on the Board of Directors of the River Legacy Foundation. He also serves on the Landscape Architecture Advisory Board and the MSLD Advisory Board in the College of Architecture.